We are a boutique strategy consultancy.

Building businesses and products that inspire and transform. Empowering founders and executives through battle-tested experience and foresight.

About Company

We're a strategy consultancy specializing in innovation and storytelling, dedicated to shaping products, programs, and processes that inspire and transform. Working with seed to late-stage companies across diverse sectors—from venture capital and technology to travel, art, and social impact—we thrive on crafting narratives that resonate with minds, touch hearts, and influence cultures.

Diverse Sectors & Industry

Our expertise spans spaces including venture studios, government, CPG, wine, data, and more — driving forward-thinking solutions and meaningful impact.

Multi-Faceted Strategies for Complex Ventures

We consult on the design and implementation of multi-category business models and products, including operational strategy. Examples include developing a roadmap for 4 hardware and software products that utilize AI and blockchain for an art tech company, leading strategic operational initiatives and critical client projects for a social impact firm, and managing operations and partnerships for a 100-founder and investor summit in Ghana.

Our Services

  • Venture Building & Advisory

    Provide comprehensive support across all stages, from ideation to scaling, ensuring a higher likelihood of success. By integrating advisory services with hands-on involvement, venture builders help turn innovative ideas into viable, thriving enterprises.

  • Fractional CxO

    Support businesses, particularly startups and small to mid-sized companies, leverage high-level talent and executive experience to drive growth, manage transitions, or address specific challenges.

  • Strategy Consulting

    Provide expert advice to organizations on key business decisions to enhance their performance and achieve long-term objectives. Help analyze market trends, competitive landscapes, and internal capabilities to develop actionable strategies that drive growth, efficiency, and innovation.

  • Executive Coaching

    Through one-on-one sessions, executives gain insights into their strengths and areas for improvement, receive feedback, and develop actionable plans to achieve their professional goals. This tailored approach helps leaders maximize their potential and drive organizational success.

The Team

Lajuanda M. Asemota

CEO & Founder

Lajuanda M. Asemota is an award-winning executive technologist passionate about innovation’s ability to affect social change. With a proven track record in venture building and strategy, she boasts a diverse background spanning 20 years in industries such as technology, media, and education and lends this experience to professionals, entrepreneurs, and executives as Founder & CEO of both MAE Ventures and The Method Coach. As Cofounder & Chief Executive Officer of Second Chance Studios, she led a digital media company dedicated to employing formerly incarcerated individuals. Prior to that, as President & Executive Director of Y-Combinator-backed startup /dev/color, Lajuanda played a pivotal role in expanding the foundation of the organization, partnering with Netflix, Google, and others to empower Black software engineers to become industry leaders. She also established and led impactful divisions at Singularity Education Group, bringing emerging technologies like artificial intelligence, augmented reality, and blockchain to the masses. Led by her passion for both art and innovation in emerging markets, she co-founded SingularityU West Africa’s Global Impact Challenge, the SpeedUpAfrica startup bootcamp, and UC Berkeley’s Multicultural Community Center Art Gallery. Lajuanda has spoken across 5 continents, been featured in publications such as Forbes Austria and Silicon Valley’s 40 Under 40 Tech Diversity, and served on the Board of Trustees for Leadership High School in San Francisco.

“I came in with a lot of skepticism, since a lot of folks out there purport to help while mostly just wasting everyone's time. It was clear to me very quickly though that you're the real deal; I have already been implementing some of the strategies you discussed. I'm really grateful to you for making your experience and expertise accessible.”

— Eilijah, Former Client

Get started with MAE Ventures today.